Chatbots and Social Media: New Research
Every day we get asked for benchmarks, case studies, example KPIs, but the truth is--we’re all still learning. These industry standards are just beginning to crystalize as more data becomes available. And here’s an example of one. Interesting things to take note of are the top challenges marketers are worried about when implementing bots are, in order: 1. Integrating it into the existing technology. 2. Training employees, 3. Difficulty interpreting results, 4. Cost of implementation. Are you equipped to take these on?