A very good overview about this same newsletter’s main topic and why the author believes 2016 will be the year of conversational commerce. Ranging from discovery and distribution to how this paradigm allows to “just flow”: nothing to install, nothing to configure.
WhatsApp will “test tools” to allow users to communicate with businesses. And they will no longer charge the annual fee, which shouldn’t really come as a surprise. Most likely they will introduce paid business services.
Xiaoice is on a one-year internship in DragonTV. She not only presents the weather, but has replied to more than 40 million texts from viewers. The bot remembers how users are feeling, and follows up with them. Xiaoice translates to “little Bing”.