The main highlight of the week: Facebook plans to put ads In Messenger. They are also providing a short link, such as http://fb.com/msg/techcrunch, that creates a Messenger conversation with a FB page. This is huge, and I would bet that they plan to let advertisers create ads that lead straight to a conversation in Messenger, instead of linking to the advertiser’s website or app.
One-to-one conversations are perfect for advertisers and businesses. Today, Messenger conversation notifications have a very high open rate. How would that change if certain percentage of those messages are ads?
Thoughts about where conversational interfaces make sense. It introduces Context as the key of a conversational interface vs an app, and the beauty of transparent updates from the backend vs app updates.
Assist, which was featured in Techcrunch a month ago, raised $5.5M. It lets you access Uber, Seamless, OpenTable from the main messaging platforms. The integration with those services today is pretty simple: asks you few questions and gives you a url with the given input parameters. Money is in the air.
If you use Mention to get notifications when someone talks about your brand, you are going to love this bot. For a simpler version or Mention, have a look at Notify. I use it to know when people talk about our Android apps.