Google Quietly Debuts Chatbase, a Chatbot Analytics Platform
Boom goes the dynamite. Google takes another bold step into the bot space with the release of an analytics platform, aimed at making bots, well, suck less. Lots to unpack here. As this article suggests, Google stands to benefit by learning how brands are having conversations with consumers on popular channels (Messenger, Slack) that the don't currently have insight into. But the biggest benefit is to democratize the ability to improve bots--to ‘fix broken experiences by viewing “a prioritized list of user messages not handled well”’ (not to toot our own horn, but we at Reply already offer this. Will be interesting to see the ripples this makes in the bot community. You know for folks in the space who, well, all they do is analytics. We’re thinking that they still have staying powers for brands who don’t wish to share everything with Google. Either way, analytics are only as good as the way the bot is built, to actually extract the right analytics in the first place.