‘Cortana, Open Alexa,’ Amazon Says. And Microsoft Agrees.
Voice is a whole new paradigm, so is the way Voice AI powerhouses are approaching its go-to-market. This is a glimpse into how Bezos and Nadella see the future of the roll of this tech in people’s lives, and it’s, well, surprisingly human. They way they see it, “over time people would turn to different digital assistants [...] the same way they turn to one friend for advice about hiking and another for restaurant recommendations.”