Introducing the WhatsApp Business App
Deep breath for now. Not much of a revolution, yet. Just an app very similar to the standard WhatsApp, but that allows you to configure your business profile, set up an away message, use WhatsApp with a landline number. In fact, as a small business owner, I’d be disappointed that they didn’t extend the web app to provide better CRM-like functionalities. And, as a large business, I’d obviously expect messaging automation capabilities.