Messenger Platform Has a New Website
Maybe not the most “exciting” news, but important to highlight regardless. What he have here is an update to what’s becoming a critical element in a successful, non-customer support chatbot. You see, with Customer Support, you don’t need to drive traffic. It's already there, you're actually trying to divert it. For other use cases, however, they need an extra boost. A way to let your customers know it exists, in context. So, if you’re exploring a chatbot outside of Customer Support, you better make sure the Marketing/Media buying teams are in the room EARLY and are an integral part of the overall rollout strategy.