Hola Amigos! If you're in SF next week, let us know! Clara de Soto, Reply.ai's co-founder, will be speaking at VentureBeat's Transform conference. Discount code for tickets below! Now, let's talk bots...
Seems every industry is catching bot-fever, and Hospitality is no exception. This article, full of great stats (it’s from Oracle which runs Opera, one of the biggest enterprise platform in the category, after all), gives a great glimpse into the the opportunity of bots for Hoteliers, specifically. As they say, “One of the biggest challenges of successful upselling is making the offer relevant [...] the timing of the offer is crucial, too” And if there’s one thing bots can pull off really well it’s personalization on the customer's time. And with real results for the bottom line, just like our Rose bot for the Cosmopolitan Hotel of Las Vegas, delivering a 39% increase in on-premise spend.
Really fantastic rundown of the makings of a bot. Highlights the importance of personality, not trying to trick the user into thinking they’re talking to a human, and overall, prioritizing a pleasurable, memorable experience for the user. There is great power in delighting a user. A must read for anyone at the beginning of the bot creation journey.
Well, as if Chatbot waters aren’t competitive enough already, here comes Google. Remains to be determined whether big enterprises will be comfortable with Google getting to know all their nitty gritty conversational data, but still. Love this quote from the article: “AI is no longer a niche in the tech world —it’s the differentiator for businesses in every industry.” You said it, Google.